Grant Gerke
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FOOD ENGINEERING talks with Mintel Consulting’s Lynn Dornblaser about consumer preferences for pet food over the last five years and what’s ahead.
The pet food market is exploding with new product introductions. From 2019 to 2023, “about a third of all product introductions in the pet food segment were from new companies or brands, which is much more than what is seen in human food,” says Lynn Dornblaser, director of innovation and insight at Mintel Consulting. Dornblaser has been researching trends and surveying consumers in the food and beverage segment for more than 20 years. In late January, Dornblaser appeared at the Pet Food Conference, part of the 2024 IPPE show, and provided FOOD ENGINEERING a preview of her presentation.
In her presentation, Dornblaser cited three trends moving the pet food industry for the last five years: product and formula personalization, natural and easy-to-understand labels, and sustainability. Mintel Consulting captures global pet food trends, and Dornblaser’s recent presentation is a comprehensive look at numerous pet food surveys and research over the last five years. On average, Mintel Consulting’s pet food surveys include more than 2,000 respondents for each project.